Our web design process

A process built for clarity and speed.

Five steps, each with a clear owner and a clear deliverable. You always know what is happening, what we need from you and when it ships.

Step 1 · Week 1

Discover

We learn your business, audience and goals, then audit what you have. You get a one-page brief and a success metric.

You provide
Access to your current site, analytics and brand assets, plus 30 minutes for a kickoff call.
You get
A one-page brief, a success metric and audit notes.
Step 2 · Weeks 1 to 2

Define

Sitemap, messaging and wireframes are agreed before any visual design, so feedback stays focused.

You provide
Feedback on the sitemap and wireframes within 48 hours.
You get
An approved sitemap, messaging and wireframes.
Step 3 · Weeks 2 to 4

Design

High-fidelity design of key pages plus a component system. Two structured review rounds.

You provide
One consolidated set of feedback for each of the two review rounds.
You get
High-fidelity design of key pages and a component system.
Step 4 · Weeks 4 to 6

Build

Development in Framer, Webflow or code, with SEO, speed and accessibility checks.

You provide
Final content and approvals.
You get
A live staging site with SEO, speed and accessibility checks done.
Step 5 · Week 6 onward

Launch and grow

Redirects, analytics and QA, then 30 days of support and a review of early results.

You provide
A decision-maker available on launch day.
You get
Redirects mapped, analytics events live, 30 days of support and a review of early results.

Typical timelines

How long each project type takes.

ProjectTypical timelineWeeks, 0 to 12What sets the pace
Landing page1 to 2 weeks
How quickly the offer and proof are agreed
Website4 to 6 weeks
Page count and how quickly content is ready
E-commerce store4 to 8 weeks
Number of products, collections and integrations
Brand identity3 to 5 weeks
Number of asset types needed
Product or app design6 to 12 weeks
Scope, scoped per project

Ready for step one?

Send a short brief and we will reply within one business day with questions and a rough timeline.

Start a project