Our web design process
A process built for clarity and speed.
Five steps, each with a clear owner and a clear deliverable. You always know what is happening, what we need from you and when it ships.
Step 1 · Week 1
Discover
We learn your business, audience and goals, then audit what you have. You get a one-page brief and a success metric.
- You provide
- Access to your current site, analytics and brand assets, plus 30 minutes for a kickoff call.
- You get
- A one-page brief, a success metric and audit notes.
Step 2 · Weeks 1 to 2
Define
Sitemap, messaging and wireframes are agreed before any visual design, so feedback stays focused.
- You provide
- Feedback on the sitemap and wireframes within 48 hours.
- You get
- An approved sitemap, messaging and wireframes.
Step 3 · Weeks 2 to 4
Design
High-fidelity design of key pages plus a component system. Two structured review rounds.
- You provide
- One consolidated set of feedback for each of the two review rounds.
- You get
- High-fidelity design of key pages and a component system.
Step 4 · Weeks 4 to 6
Build
Development in Framer, Webflow or code, with SEO, speed and accessibility checks.
- You provide
- Final content and approvals.
- You get
- A live staging site with SEO, speed and accessibility checks done.
Step 5 · Week 6 onward
Launch and grow
Redirects, analytics and QA, then 30 days of support and a review of early results.
- You provide
- A decision-maker available on launch day.
- You get
- Redirects mapped, analytics events live, 30 days of support and a review of early results.
Typical timelines
How long each project type takes.
| Project | Typical timeline | Weeks, 0 to 12 | What sets the pace |
|---|---|---|---|
| Landing page | 1 to 2 weeks | How quickly the offer and proof are agreed | |
| Website | 4 to 6 weeks | Page count and how quickly content is ready | |
| E-commerce store | 4 to 8 weeks | Number of products, collections and integrations | |
| Brand identity | 3 to 5 weeks | Number of asset types needed | |
| Product or app design | 6 to 12 weeks | Scope, scoped per project |
Ready for step one?
Send a short brief and we will reply within one business day with questions and a rough timeline.